Alexandr Havlíček

    Alexandr Havlíček

    Founder of Pulsavo and OREGO Productions

    I design and build applications,
    reporting and marketing automation.

    For many years I led digital teams in large companies. Today I run the digital studio OREGO Productions, and together with my business partner I'm building Pulsavo. I start with how a company and its customers work, and choose the technology after that.

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    What I work on

    Founder and product owner

    Pulsavo

    A platform for team performance and growth. Goals linked to company KPIs, one-to-ones, feedback, team mood, onboarding and reviews in one place.

    pulsavo.io

    Founder

    OREGO Productions

    A digital studio. We build reporting and dashboards, marketing automation and custom applications, including our own products for reporting and market intelligence.

    oregoproductions.cz

    Own project

    WatchBI

    Prices and specifications of new luxury watches from retailers in Europe, North America and Asia. Updated daily.

    watchbi.com

    Articles

    I write about what I work on: data applications, reporting, marketing automation and customer experience.

    Two people talking at a table by the window
    PulsavoHRTranslated from Czech

    Why annual performance reviews don't work and how we approach it at Pulsavo

    In many companies, performance is handled once a year with a form. Meanwhile goals go out of date and management learns about dissatisfaction from a resignation. At Pulsavo we build on ongoing work with goals, conversations and feedback.

    Architectural blueprints spread out on a table
    AIVývoj aplikacíTranslated from Czech

    How I build applications with AI agents: Full Agentic Spec-Driven Development

    An AI agent writes code fast. In a larger application, though, without context it repeats mistakes and breaks what already worked. That is why I work with a process in which specifications, decisions, a plan and tests are created alongside the code.

    Hand-drawn line chart on paper with a ruler and pens
    ReportingDataTranslated from Czech

    Custom reporting with a chat over your data: when a custom application makes sense

    I build dashboards in Power BI, Looker Studio, Qlik or Klipfolio. Sometimes, though, a custom application with a chat over the data makes more sense. How I decide and how such a project runs.

    All articles

    About

    I started in IT and marketing, moved on to project management and later led a digital team in a large company. That is why I see how technology, business and people work together day to day.

    Today I focus on my own companies. At OREGO Productions we build reporting, marketing automation and custom applications for clients. At Pulsavo I lead product and business development.

    I build software with AI agents, using a process I set up myself. I write about it in the articles.

    LinkedIn

    Contact

    Tell me what you're working on, or book a meeting directly.

    or write to me